In this issue, we’re looking at a few things that don’t always get talked about together, but probably should. The work inside the shop, the pressure building around costs, and the role that’s quietly expanding underneath it all. None of it feels fully settled yet, but it’s starting to shape how operations actually run.

The EM Role Isn’t What It Used To Be

The mower comes back in late. It isn’t down, but it isn’t right either. The operator felt it on the last few passes. The superintendent saw it in the surface. Now it’s sitting outside the shop, waiting on the one person who can sort it out.

That situation is showing up more often, and it’s pointing to something bigger than a single machine or a single adjustment.

The Equipment Manager role is changing in a way that’s hard to fully see while you’re in it. The workload is heavier, but more importantly the responsibility has widened. The job isn’t just about keeping equipment running anymore. It’s about helping the entire operation function.

At the same time, the pipeline feeding that role isn’t keeping up. There aren’t as many young technicians coming into turf. Even fewer are staying long enough to build the kind of experience the job now demands. The machines aren’t getting any simpler, and the expectation for consistency hasn’t moved at all.

This isn’t just a labor shortage. It’s a gap between what the role has become and how people are prepared to step into it.

Ten years ago, a strong Equipment Manager needed mechanical skill, consistency, and a feel for how equipment should perform. That’s still the foundation. What’s changed is everything layered on top of it.

The role now often includes:

  • Electrical and software diagnostics

  • Vendor coordination and parts sourcing under pressure

  • Input on budgets and replacement timing

  • Workflow decisions inside the shop and across the property

  • Early exposure to autonomy and system oversight

In a lot of operations, that entire list sits with one person. When that person’s in the shop, things move. When they’re not, things slow down in ways that are hard to measure but easy to feel.

That’s where the real pressure shows up. It isn’t just hours. It’s how much of the operation depends on one set of hands and one set of decisions.

What we’re starting to see is a shift in how the best operations think about this role. They aren’t treating it as a support function anymore. They’re treating it as a central piece of how the operation runs.

Some are starting to:

  • Document setups and repeatable processes so knowledge isn’t held in one place

  • Build basic redundancy in the shop, even if it isn’t perfect

  • Bring Equipment Managers into equipment decisions earlier

  • Tighten communication between the shop and the field

None of that fully solves the problem. It does start to spread the load and reduce some of the risk.

There’s also a balance that hasn’t been figured out yet. You can over-structure the role and lose the judgment that makes great Equipment Managers valuable. You can leave it too loose and rely too heavily on one person. Most operations are somewhere in between, trying to find what actually holds up over time.

The part that’s hard to ignore is this. The role has already expanded, but the system around it hasn’t caught up yet.

We’re going to spend the next few issues working through this in more detail. Not because we’ve got it solved, but because it’s becoming clear this is one of the defining shifts in turf operations right now.

Bottom line:
The role has outgrown the pipeline behind it, and the impact is starting to show up in daily work.

Shop Talk 🔧

Bed Bar Grinding - yes or no?

There are plenty of topics in a grinding room that split opinions, and bed bar grinding is certainly one of them.

Some shops won’t touch it. Others won’t send a unit back out without doing it. That divide has been there for a long time, and most of the arguments live in theory or preference.

What stands out is when the conversation shifts from opinion to measurement.

At Prestwick Golf Club, Equipment Manager Matt Hertel has been working through that process in a very hands-on way. He recently cleaned up a set of three greens bed bars using a custom jig he built himself, paired with an older Foley 670.

The numbers weren’t subtle.

One bed bar came in about .008 inch off side to side. Another was closer to .010. The third looked better at first glance but showed roughly .005 through the middle, which pointed to a slight frown and possible twist.

Photo Credit: Matt Hertel

That’s where this gets interesting.

When you can measure that kind of variation and then see the result after grinding, it becomes harder to argue strictly from theory. The conversation starts to shift toward execution. Not whether grinding bed bars should be done, but how well it’s done and what level of precision the operation is willing to hold.

This isn’t just about sharpening an edge. It’s about geometry and consistency across the full width of the cut. Small deviations show up in ways operators feel immediately and surfaces reveal over time.

The shops getting consistent results aren’t guessing. They’re measuring, adjusting, and building repeatable processes around the work. Whether someone agrees with grinding bed bars or not, that level of control is hard to ignore.

Cost Pressure 💰

Fuel Isn’t Just a Line Item Anymore

Fuel used to be something you accounted for and moved past. It changed, but it rarely forced you to rethink how work got done.

That’s starting to change.

As fuel prices move, the impact shows up in daily decisions. Not all at once, but in small adjustments that start to add up over a week.

Routes that felt efficient before start to look stretched. Extra passes that didn’t seem like a big deal start to stand out. Idle time becomes more noticeable, especially across a full crew and a full day.

What’s happening isn’t just a cost increase. It’s exposure. Fuel is making inefficiencies visible.

  • Transport between areas starts to matter more

  • Planning tightens up, even if it isn’t formally written down

  • Equipment choices start to carry more weight in daily use

This isn’t about reacting to a single spike. It’s about how a variable cost starts shaping behavior when it stays elevated.

We broke this down in more detail last week, including where these costs are actually hitting and how operations are adjusting in real time.

The takeaway is simple. Fuel isn’t sitting quietly in the background anymore. It’s actively influencing how work gets planned and executed.

A few months ago, I wrote and released my book The Way You’re Wired, which explores the patterns behind restlessness, creativity, and overwhelm. While I haven’t gone through a formal ADHD diagnosis, a personal experience led me to take a deeper look into the condition. That process opened my eyes to how strongly many of these traits show up in my own life. If you’re curious to learn more, you can find the book on Amazon here: https://amzn.to/4cPNFdr.

In addition, the team at Inflow is offering a free, research-backed quiz designed to help you better understand whether ADHD may be playing a role in your own experiences. It’s a simple way to gain insight and start connecting some of the dots.

Understanding Rejection Sensitive Dysphoria: How This App Can Help

For those with ADHD, a simple "no" can trigger Rejection Sensitive Dysphoria (RSD), making daily life hard. Developed by clinical psychologists, Inflow helps you understand and navigate RSD triggers using science-backed strategies. In just 5 minutes a day, you can build emotional resilience. Stop spiraling and start reframing your thinking with a custom learning plan.

What We’re Watching 👀

Who Owns Autonomy?

Autonomous equipment is starting to show up in more places. Not everywhere yet, but enough that it isn’t a distant idea anymore.

When it arrives at a facility, someone has to take ownership of it.

Not just running it, but setting it up, monitoring performance, handling issues, and figuring out how it fits into the rest of the operation. That responsibility doesn’t clearly belong to one role right now.

You can make a case in a few different directions.

It could sit with the Equipment Manager, since it’s still equipment and tied to maintenance and performance. It could sit with the Superintendent, since it directly affects conditions and outcomes. It could land with an assistant who’s closest to day-to-day execution.

There’s also another possibility starting to take shape. The responsibility could grow into its own role over time. Perhaps a Director of Autonomy. Or maybe a role focused specifically on autonomy, systems, and workflow integration.

That might sound early, but so did a lot of changes that now feel normal.

We don’t have a clear answer yet, and that’s part of what makes this worth watching.

Hit reply and tell us how you think this plays out at your operation. Who takes the lead when autonomy shows up, and what does that actually look like in practice?

Closing Thought 🤔

The Equipment Manager role is expanding at the same time that fewer people are stepping into it.

More responsibility is being added. More complexity is showing up in the work. The pipeline of candidates isn’t keeping pace.

That combination is going to shape how turf operations function over the next decade. It’s already starting to.

We’re watching it as it happens and trying to understand it as clearly as we can. There’s a lot here that isn’t settled yet, and some of it probably isn’t fully visible.

That’s fine. This is unfinished ground.

We’ll keep working through it and sharing what we’re seeing as it develops.

Free Download

The Autonomous Golf Course - 2nd Edition - 2026
The Autonomous Golf Course - 2nd Edition - 2026
This free guide offers a grounded look at how autonomous equipment, precision application, smart irrigation, and data driven maintenance are changing the day-to-day realities of running a golf cour...
$0.00 usd

If you’re seeing shifts in your own shop or operation, hit reply and share your thoughts. Those conversations are helping shape where this goes next.

Keep Reading